
Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels.
For a start, Pinterest is not a social network. It’s a visual search engine, designed for discovery. People are not there to connect with others. They are actively looking for ideas or solutions over a very wide range of subjects. Users type in a search term and results appear. While these results are in the form of images, they still offer the user the information they are searching for. As such, there is the opportunity for you to get ranked higher and get in front of your audience for frequently. Higher ranking means more traffic and exposure.
As a marketer, you can tap into this by anticipating the ideas and solutions your potential customers are looking for. You can attract them by creating and publishing content on Pinterest that serves them the ideas and solutions they crave, either organically or through paid advertising. In other way, by creating and publishing the content that you have and want to offer, you can potentially attract people all over the Pinterest, who will be truly interested in such type of content and will surely become your followers or even customers.
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